DeAPlaneta and Planeta Junior, the two Planeta/De Agostini Group firms, are coming collectively underneath the brand DeAPlaneta Entertainment. This merger of the two companies is thanks to a strategic reorganisation that aims to consolidate their management in the amusement phase, to articulate their small business design far more effectively and to be additional agile in buy to answer to the new requires of a world, multi-channel current market. Its exercise will be focused on 3 main regions: fiction content material, written content for youngsters & family members and interactive items.
This merger is explained as a response to the transformation processes in the entertainment sector, where the boundaries among audiences and genres have blurred, exactly where worldwide markets are remaining served and in which companies are likely to adopt small business types that boost a immediate romantic relationship with their viewers.
“The enjoyment sector is a developing and consistently transforming sector. DeAPlaneta Entertainment is a company ready to contend in worldwide markets with a international notion,” explained Ignacio Segura, CEO of DeAPlaneta Amusement. “Nowadays, it is vital to shift to a new company model that will involve diversification, discovering new techniques to satisfy the demands of consumers, occupying strong positions at more details in the price chain and staying significant. With this merger we will turn into a a lot more competitive player.”
DeAPlaneta Entertainment will keep on to target on the manufacturing or distribution of high-quality written content with memorable stories to excite all kinds of audiences beyond classic screens. Currently, end users are wanting for liquid activities (audiovisual, actual physical and electronic) that blend creativeness, technology and innovation.
The new firm provides with each other far more than 20 a long time of experience manufacturing and distributing written content with a international access. From fiction and animated movies and collection and licensed products to dwell shows, movie sport competitions and, a lot more just lately, NFT development and presence in the metaverse.
DeAPlaneta Enjoyment has experienced many successes in the various leisure sectors, including the release of the well known titles The Medical professional, the Saw saga and the Oscar-successful The King’s Speech, 12 Many years a Slave and The Pianist in Spanish cinemas, as very well as the creation of Tv set series these kinds of as Ana Tramel. The Activity.
For youngsters and household audiences, DeAPlaneta Amusement manages and generates series this kind of as Miraculous Ladybug, Milo, Gormiti, Heidi and Maya the Bee, generating distinct audiovisual content and accredited goods for audiences all more than the earth.
In the interactive arena, the company proceeds to increase and examine new parts, and has organized high-profile functions these as the eCopa RFEF and the nationwide FIFA 21 benchmark tournament, with the aid of the Royal Spanish Soccer Federation.