FLETCHER and Hayley Kiyoko Break Down Their “Cherry” Music Online video

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FLETCHER and Hayley Kiyoko’s collab “Cherry” is just as sweet as its title suggests. Launched very last thirty day period, the bop is luscious, flirtatious, but fun—if not a little mischievous too—so of class the tunes video clip had to hold up that identical energy.

Directed by Kristen Jan Wong, the recently introduced visuals location the pop star pair in a adore triangle: They’re each hanging out, baking, cuddling, and fooling all-around with the exact same lady, but they do not recognize it… right up until they display up at her doorstep at the very same time. But, rather of combating in excess of their lover, they shrug it off and equally head inside of with her in any case.

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To emphasize the playfulness, the video clip is oozing with retro inspiration and bubblegum pop aesthetics. FLETCHER and Kiyoko pose on a classic convertible, talk on flip phones, and rotate through vibrant outfits that could be very easily plucked from the ‘80s, ‘90s, and aughts. (There are a lot of purple pieces, presented the title.) “We looked very good with each other and it was kind of vintage, rom-com-impressed. So it had this awesome retro energy,” Cari Fletcher claims on a Zoom connect with with Kiyoko and ELLE.com. Even the property they filmed in has an previous-fashioned come to feel.

The artists’s intention with both of those the song and the movie was to convey joy to listeners and assist relieve their social panic, particularly for queer one folks seeking to make connections throughout the pandemic. It is “a way of introducing your self to men and women and breaking the ice,” Kiyoko suggests of the sing-songy refrain. (“Cherry / Howdy, pleasant to meet up with you, my name’s Hayley,” her aspect goes.)

Both Fletcher and Kiyoko have far more up their sleeves, with the two preparing to drop new albums and new audio in 2022. But in the meantime, we’ve got “Cherry” to satisfy our appetites. In this article, the duo talks to ELLE about how their match-built-in-heaven collaboration and cheeky music video came to be.

I want to rewind a small. Who approached who? How did this collab transpire?

Cari Fletcher: We have been on very a journey, I believe. We’ve been striving to do a little something collectively for a little bit. And Hayley, you texted me in Might of this calendar year and you ended up like, “Hi…”

Hayley Kiyoko: Yeah, randomly.

CF: Just out of the blue. I was buying up sushi and I get a textual content and I glance down, it is Hayley Kiyoko. And then she’s like, “Hi, need to we do a track jointly?” And I was like, “We certainly really should. And then we ought to screenshot this text and this ought to be the promo for when we can at last do a song jointly.” We obtained in the studio and we wrote some thing, and I really don’t actually believe we loved it. And we’re like, “Okay, we’ll test a little something else.”

And then “Cherry” came about—I was functioning on the music and as I was initially composing it, I was envisioning Hayley being on it for some cause. And I could not get that out of my head. And then I texted it to her and I was like, “What do you think about this?” And then we went into the studio and we just made it 10 instances greater. We wrote a verse and Hayley had a bridge concept and it just all arrived to daily life. But yeah, it’s so exciting that we last but not least have some thing together. I truly feel like it is been a prolonged time coming.

Hayley, what was your initially impression when you got the recording that Cari despatched you?

HK: I was like, “How did I not know that Cari and Hayley generally type of rhyme?” I was like, “This is a much-removed rhyme.” [Laughs.]

It’s a hefty slant rhyme.

HK: And so, I went to the studio, wrote my verse, and then we finagled it ’til we cherished it. I just believe it is these kinds of a enjoyment, cute, super bop-style song. And hopefully our enthusiasts adore it. I feel like they do. When it’s appropriate, it’s ideal. And it just created perception… it was genuinely a match made in heaven.

It truly was. I like the playful feel of the melody, too. And in the verses, you have been chatting from your perspectives and introducing yourselves. What have been you picturing when you were being crafting it?

CF: I imagine it was humorous since in the beginning the concept came from—there was any person that I was truly curious about and nothing at all experienced happened with them nevertheless. And I was like, “Oh, I wonder what it would be like to be with them, to kiss this human being, in an intimate setting.” That’s what the preliminary inspiration was. And then I consider when we went into the studio and Hayley was creating her verse, we have been also trying to figure out, “What’s our intention here?”

HK: And I believe, too, unfortunately in this pandemic, I come to feel like I have way a lot more social stress. I feel like I forgot how to speak to individuals or introduce myself, and in particular as queer men and women becoming single, [the song is] just a nice introduction and a way of introducing by yourself to men and women and breaking the ice. That is what I loved about the playfulness of the lyrics of the refrain. But yeah, Cari and I were like, “Are we singing it to every single other? Are we both equally relationship the exact same particular person?” And so as you will see in the movie, we created this inventive solution of: we’re both going after the exact same lady, but not knowing that we’re going right after the very same woman, and her name is Cherry.

Did the concept of the enjoy triangle in the online video appear straight from the lyrics, or did you build that when you had been working on the visuals later on on?

HK: I don’t think we experienced that plan when we had been working on the track.

CF: It was before we shot the video clip and Hayley named me and was like, “What if Cherry was a lady? And we the two had been going after her and we both equally didn’t know it.” And I was like, “That’s a genius thought.” And then we made that come to lifestyle. We’re mates in the online video, as we are in serious lifestyle. And we both of those do not know that we’re texting the identical lady. I’m like, this is tea. This is really tea-complete. [Both laugh.]


CF: But it was truly cool and actually enjoyable. I don’t imagine I have at any time been a portion of a visual that was so light and so entertaining. This tune truly does sense like these a celebration. And I also have produced a genuinely very good volume of social anxiety more than the past year as nicely. So, I don’t know, it felt like a reintroduction of: This is who I am and this is what I’ve been up to and, “Hi, it’s fantastic to see you guys all over again.”

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What was it like on established? The video clip seems like it was really pleasurable to shoot.

HK: I had a excellent time with Cari. We each certainly are friends and we get together so well, so it was a tremendous quick shoot. I necessarily mean, most online video shoots were super brief. So you had been just jogging all-around chaotically in a timely fashion, but I experienced so much exciting.

CF: We had cherry candy and there were being cupcakes and cookies. I believe the worst aspect about that, however, was that I am gluten-free of charge, so I didn’t consume any of the things that had been on established, which I was bummed about. I just kept licking icing. I’m like, “I’m going to throw up right after this video.” But it was genuinely enjoyable, but it was quick. We know what we are there to do.

Clearly, the fan reaction around the track itself has been really supportive what do you hope people today get out of the movie?

CF: I assume, honestly, the intention powering creating this music was just to carry joy. I assume it’s been a genuinely, truly rough 12 months and a bit for men and women and to be ready to have a song that just feels like serotonin, to even be able to just make that for myself, was seriously important for me. And I imagine we required to make a visible that represented that energy of just celebration. And even although items have been quite darkish and occasions have been genuinely challenging, there’s continue to a large amount of light-weight and natural beauty and joy to be experienced. I feel that is some thing that is essential for the two Hayley and I, and generally has been. And to also make individuals feel like they’re able to be by themselves and to rejoice on their own.

I feel a person of the actually great issues is just even looking at individuals make video clips to it on TikTok, or they’ve been making use of it to personalize it and introduce by themselves in their have way and be like, “This is a small little bit about me.” And I feel that is one particular of the coolest issues, much too, as an artist is as soon as you place some thing out, it’s not just yours any more. So that grew to become anyone else’s and a way to say, “Hi, my identify is this and these are some items about me.” I’m finding out points about some of our lovers.

HK: What she claimed. I consider, much too, it’s all about ladies supporting ladies and I like that we were being able to collaborate and unite and aid one particular an additional and do a music jointly and have that be a second. It’s fun, it’s flirty, it’s catchy. And I hope it places a smile on a listener’s face or, if they’re heading through a thing, they can escape and… be careful of the women named Cherry, apparently, right after observing the video clip.

Kristen Jan Wong

You mentioned that you’ve both been close friends for a whilst. Do you remember the initially time you achieved?

HK: When was the to start with time we fulfilled? I really feel like we fulfilled at likely a house celebration or one thing, proper? A couple a long time back.

CF: I remember I came to your established at Coachella as a admirer, I was in the viewers.

HK: Oh actually? Oh, wow. It was in 2018?

CF: In 2018. And I virtually was standing side-phase. I was like, “We’re likely to have a track together just one working day.” I claimed it out loud. Due to the fact everybody was freaking out and it was this kind of a good exhibit. But when we fulfilled in particular person, I think it may have been just at a mutual friend’s thing. And I was like, “Hi, I adore your audio. We should be buddies.”

HK: Very same, yeah. I enjoy that story. Coachella was the spotlight. That was just one of the finest days of my existence, so I’m happy we received to share that with each other.

CF: Oh yeah. I posted like, 8 tales of you. And right here we are.

This interview has been evenly edited and condensed for clarity.

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